Blog
Business is NOT a Necessary Evil
I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS...
The Two “Boss Trades” Every Creative Freelancer or Entrepreneur Makes
When you’re considering launching a creative freelance or entrepreneurial career, the appeal of “being your own boss” is very real....
Delegation for Dummies (Like Me)
It was nearly four years before I got someone to help me with invoicing. Four long years doing something that...
The Three W’s of Promotional Clarity
One of the biggest issues creative freelancers or entrepreneurs face is that our services are often confusing. Way too confusing....
Client Multiplication: 4 Steps to Turn One Customer into More
For a creative freelancer or entrepreneur, landing your first client matters. That’s obvious. However, what matters more is whether you...
6 Reasons to Join a Peer Community
There are at least two times that my peer community saved my business. In 2013, after leaving my job to...
3 Simple Metrics You Need to Track
“What gets measured gets done.” Someone, somewhere, at some time, said this. Or a version of this. I’m not quite...
Graphic Design USA: 3 Tips For Conquering The ‘Creative Conundrum’
In this article featured on Graphic Design USA, William discusses strategies for overcoming the “Creative’s Conundrum,” which is the challenge...
Inc.com: 5 Ways to Boost Your Leadership Through Visual Communication
In this article featured on Inc.com, William highlights the importance of visual communication for business leaders in navigating complex challenges...
TotalFood.com: Boost Engagement With All Your Stakeholders Through Visual Communication
In this article featured Total Food Service news, William shares one of the most critical things food service professionals may...
Business is NOT a Necessary Evil
I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me: business is necessary…but it’s not evil. In fact, business
The Two “Boss Trades” Every Creative Freelancer or Entrepreneur Makes
When you’re considering launching a creative freelance or entrepreneurial career, the appeal of “being your own boss” is very real. After all, you’ll get to work when you want, take
Delegation for Dummies (Like Me)
It was nearly four years before I got someone to help me with invoicing. Four long years doing something that I was terrible at, didn’t enjoy, and wasn’t worth my
The Three W’s of Promotional Clarity
One of the biggest issues creative freelancers or entrepreneurs face is that our services are often confusing. Way too confusing. Think about it: when you buy a sandwich, you know
Client Multiplication: 4 Steps to Turn One Customer into More
For a creative freelancer or entrepreneur, landing your first client matters. That’s obvious. However, what matters more is whether you can land your second, third, or fourth client. Or whether you can
6 Reasons to Join a Peer Community
There are at least two times that my peer community saved my business. In 2013, after leaving my job to start my creative business, I found myself hopelessly alone. After
3 Simple Metrics You Need to Track
“What gets measured gets done.” Someone, somewhere, at some time, said this. Or a version of this. I’m not quite sure. Either way, this is a good quote, especially for
Graphic Design USA: 3 Tips For Conquering The ‘Creative Conundrum’
In this article featured on Graphic Design USA, William discusses strategies for overcoming the “Creative’s Conundrum,” which is the challenge faced by creative individuals, professionals, and entrepreneurs in balancing their artistic passion
Inc.com: 5 Ways to Boost Your Leadership Through Visual Communication
In this article featured on Inc.com, William highlights the importance of visual communication for business leaders in navigating complex challenges and making effective decisions. It compares the business world to a gladiator
TotalFood.com: Boost Engagement With All Your Stakeholders Through Visual Communication
In this article featured Total Food Service news, William shares one of the most critical things food service professionals may be missing out on: visual communications with their stakeholders. Whether your a franchisee