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Helping Businesses get Better at Creativity, and Creatives get Better at Business

WILLIAM WARREN | ENTREPRENEUR. AUTHOR. SPEAKER. ILLUSTRATOR

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About

William C Warren

William Warren is a creative person who turned into a business owner. His goal is simple:

  • Help businesses become more creative

  • Help creative people learn business skills

In 2013, he started a company called The Sketch Effect. It helps big companies like Marriott, Chick-fil-A, Delta, and Oracle explain their ideas clearly using pictures and visual storytelling.

William also wrote a book called The Conquering Creative. It became a best-seller on Amazon and was a finalist for a 2023 business book award. The book teaches creative people how to succeed in business.

He travels across the country giving fun and inspiring talks. While speaking, he often draws live on stage to help people understand his message.

In his free time, William likes to hang out with his family, cook BBQ, go scuba diving, travel, and ride his Onewheel around Atlanta, Georgia.

The Conquering Creative

Check Out William’s Book:

The Conquering Creative is a fun, illustrated business book made for creative people.

Most creative folks love making things but don’t always enjoy the “business” side of their work. Still, if you want to have a successful creative career or grow your own creative business, you need to learn some basic business skills.

This book helps you do just that. It gives you the tools, tips, and confidence to succeed not just in your art, but also in the business part of it.

The book has won awards and hit top charts, including:

  • Finalist in the 2023 Goody Business Book Awards (Career Success)

  • Amazon Best Seller and “Hot New Release”

  • #1 New Release in Entrepreneurship and Career Guides

Speaking

Looking to bring in a fresh voice to your next corporate event?

William speaks at all kinds of events, big and small. He shares what he’s learned from nearly 20 years of working in visual communication, mixing creativity, business, and visual thinking.

He gives inspiring talks, teaches practical lessons about running a small business, and leads hands-on workshops for company teams.

Want to know more? Take a look at his signature talks below.

signature talks

Victorious Visuals

Critical charts to conquer your obstacles and grow your business.

Running a business isn’t easy. You need a plan, you need to make sales, build systems, and handle a lot more in between.

In this fun and helpful talk, William shares his own story of starting and growing a creative business. He explains the most important lessons he’s learned and shows simple drawings and tools that help business owners grow and succeed.

Visual Leadership

Combine your visual and verbal brain to think, communicate, execute, and lead.

Our brains learn best in different ways, not just through words. But in most jobs today, we rely only on words.

In this eye-opening talk, William shows how using visuals can make learning and communication much more powerful. He explains how great leaders use visual thinking to plan better, manage teams, and get better results.

Visual-Storytelling

The incredible science, history and power of visuals, from cavemen to TikTokers

People naturally connect with visual stories. The tools may have changed, but the basics of great storytelling haven’t.

In this talk, William shares the roots of visual communication and shows simple ways to tell powerful stories today. Whether you’re in marketing, leading a team, or making a sale, mastering storytelling can help you succeed.

Speaking Experience

Chick-fil-A, Inc.

Oracle

Savannah College of Art and Design

Plywood Presents

Entrepeneurs’ Organization

The Serious Business Conference

Startup Mountain Summit

The Graphic Artists Guild

UPS

Midwest Digital Marketing Conference

Atlanta Convention and Visitor’s Bureau

Speaking Experience

Download Chapter 1 for Free

Subscribe now to get this free resource right away. You’ll also get William’s latest blog posts, helpful tools for creatives, and other exclusive content.


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Blog

Productivity

Business is NOT a Necessary Evil

I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me: business is necessary…but it’s not evil. In fact, business

Read More »

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