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Helping Businesses Get Better at Creativity, and Creatives Get Better at Business

WILLIAM WARREN | ENTREPRENEUR. AUTHOR. SPEAKER. ILLUSTRATOR

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About

William C Warren

William is a creative-turned-entrepreneur with a life and career centered on visual thinking and communication. His professional mission is simple: to help businesses get better at creativity, and creatives get better at business.

 

Since 2013, William Warren has led The Sketch Effect, a premier visual communication firm helping top brands like Marriott, Chick-fil-A, Delta, and Oracle make their ideas more understandable and actionable through visual communication and visual strategy. He is also the author of The Conquering Creative, a 2023 Goody Business Book Award finalist and Amazon best-seller, equipping creatives with essential business skills. As a dynamic speaker and workshop leader, William shares insights on visual thinking and leadership with audiences nationwide, often drawing live on stage as he speaks. Outside of work, he enjoys spending time with his family, making BBQ, scuba diving, traveling, and riding his Onewheel around Atlanta, GA.

The Conquering Creative

Check Out William’s New Book:

Simply put, this is a fully-illustrated business book for creative people. The reality is that most creatives love to create—not handle the “businessy” side of things. However, building a successful creative career or growing a thriving creative business requires mastering fundamental business skills that may not come naturally. This book equips creatives with the tools, insights, and encouragement they need to succeed not just in their craft, but also in the business of their craft.

 

“The Conquering Creative” has been recognized as a 2023 Goody Business Book Award Finalist in Business-Career Success, an Amazon Best Seller and “Hot New Release,” and earned #1 New Release status in the Entrepreneurship and Vocational Guidance categories.

Speaking

Looking to bring in a fresh voice to your next corporate event?

William shares at events of all shapes and sizes, offering his unique perspective on business, creativity and visual thinking from nearly 20 years in the field of visual communication. He offers inspirational and educational keynote-style presentations, practical training on small business entrepreneurship, as well as more in-depth visual thinking and creative workshops for corporate teams. To learn more, check out the “signature talks” below.

signature talks

Victorious Visuals

Critical charts to conquer your obstacles and grow your business.

Running a business is no easy feat. It takes strategy, sales, systems…and everything in between. In this engaging talk, William draws from his own journey of launching and scaling a creative business, sharing key lessons and the essential visual frameworks that empower entrepreneurs to grow and thrive.

Visual Leadership

Combine your visual and verbal brain to think, communicate, execute, and lead.

Our brains were created for multi-modal learning. And yet, in the modern workplace we default to words, words, and more words! In this informative and actionable talk, William shares the incredible power of visual learning and how the best leaders leverage it to improve how they strategize, manage, and drive successful outcomes.

Visual-Storytelling

The incredible science, history and power of visuals, from cavemen to TikTokers

Humans are wired for visual stories. While the mediums have evolved over generations, the principles of powerful visual storytelling remain the same. In this talk, William traces the roots of visual communication and shares modern strategies for impactful storytelling. Whether in marketing, management, or sales, those who master storytelling will win the day.

Speaking Experience

Chick-fil-A, Inc.

Oracle

Savannah College of Art and Design

Plywood Presents

Entrepeneurs’ Organization

The Serious Business Conference

Startup Mountain Summit

The Graphic Artists Guild

UPS

Midwest Digital Marketing Conference

Atlanta Convention and Visitor’s Bureau

Speaking Experience

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Blog

Productivity

Business is NOT a Necessary Evil

I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me: business is necessary…but it’s not evil. In fact, business

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