Business is NOT a Necessary Evil
I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me:
I want to be clear to every creative reading these words: Business is NOT a necessary evil. But it IS necessary. So, follow the logic with me:
One of the biggest issues creative freelancers or entrepreneurs face is that our services are often confusing. Way too confusing. Think about it: when you
For a creative freelancer or entrepreneur, landing your first client matters. That’s obvious. However, what matters more is whether you can land your second, third, or fourth
“What gets measured gets done.” Someone, somewhere, at some time, said this. Or a version of this. I’m not quite sure. Either way, this is
As the founder and CEO of the Sketch Effect, William and his team works with a hundreds of corporate, educational, and non-profit clients to provide a range of creative visual communication services.
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